FRISS launches an international campaign to bring back pride to insurance

FRISS, a developer of fraud and risk solutions for P&C insurance companies, has launched a new international campaign to bring back a “feeling of pride in the insurance industry.”

Its campaign ‘Insurance is a beautiful thing’ aims to remind people how important the insurance space is and how it helps people achieve the things they do.

FRISS CEO and co-founder Jeroen Morrenhof said, “I hope Insurance is a beautiful thing helps people grasp the beauty of our industry, and makes them realize how times continuously evolve, trends develop and customer expectations change. Carriers should change with them. It’s time to find new ways of doing business. This is our wake-up call for insurers: Now is the time for digital transformation.”

Recent research from the Insurance Information Institute claims that just half of people have a positive perception of insurance.

FRISS head of creative Yoram Elzas said, “The lack of appreciation for the insurance industry is exactly why we are launching this campaign. We are putting the emotion back into insurance. Think of what brings you joy, personally.

“Without the right coverage, no one would be able to travel around the world, drive a car or buy their own house. And companies would never be able to hire staff, innovate or expand. Insurance allows us to take risks. Everyone in our industry should be proud of that.”

FRISS leverages AI and machine learning technology to identify and predict evolving fraud schemes. Its technology is backed by internal and external database searches, advanced text mining and more to screen events in real-time.

Last month, Austrian insurance firm HDI Versicherung integrated the FRISS solution to streamline the claims process and meet compliance requirements.

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