Bindable, a digital property and casualty distribution platform, has formed a strategic partnership with iptiQ.
This deal includes a minority investment from iptiQ into Bindable.
The goal of the deal is to help insurance carriers and agents expand their distribution channels across the US.
It claims the partnership will help to build a connected ecosystem of products and services that supports brands, consumers and agencies.
iptiQ Americas CEO Phil Walker said, “Agents are investing heavily on acquiring customers, and we’re seeing demand from insurance distribution, traditional and non-traditional, wanting to provide broader services and product solutions to their clients.
“By partnering with Bindable, we’re personalizing customer conversations to create greater engagement and expand insurance protection – while enabling even greater share of wallet.”
Bindable co-founder and CEO Bill Suneson said, “With our business strategies being so well aligned, I am very pleased to have iptiQ partner with us. iptiQ has already seen great success across the United States with its distribution of life and health insurance. We are looking forward to partnering with iptiQ in accelerating our growth of combining products and solutions within the US.”
iptiQ is a digital B2B2C platform that provides partners with digital processes and customers with valuable protection products. It builds partnerships to sell insurance through trusted brands, leveraging data-driven customer insights and strong risk carrier capabilities.
Last year, the InsurTech led the $30m Series B round of GetSafe, an insurance platform that offers liability, contents and car insurance.
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