MediaAlpha, a customer acquisition marketplace for the insurance industry, has extended its agreement with The Zebra, an insurance comparison site.
The two companies’ relationship, which dates back to 2015, gives auto and home insurance carriers advertising in the MediaAlpha marketplace exclusive access to The Zebra’s audience of millions of monthly users, who are looking for the best deals on insurance.
The agreement will see an extension of four years, and MediaAlpha will also expand its exclusivity across all paid auto and home insurance listings.
The Zebra enables consumers to compare quotes from multiple insurance carriers simultaneously, which the company said simplifies the insurance shopping process and helps consumers save time and money.
Moreover, by working with MediaAlpha, The Zebra said it is able to complement the insurance comparison shopping information it already provides with targeted listings from the nation’s top carriers.
Keith Cramer, MediaAlpha SVP, supply partnerships, said, “As the leading online destination for insurance comparison shopping, The Zebra offers the insurance advertisers on our platform the quality and volume they look for when deciding where to spend their customer acquisition dollars.
“We work with more of the nation’s leading carriers than any other technology provider, and our platform provides the best-in-class tools and control that publishers need to maximize revenue from paid listings, making this an ideal partnership of industry leaders.”
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