Assurant, a global business services company that supports, protects and connects major consumer purchases, has signed a multi-year partnership with Updater, to become the preferred renters insurance provider.
The partnership will include an integration that embeds Assurant’s industry-leading renters insurance product into the moving app that Updater provides Property Management Company (PMCs) clients, creating a frictionless move-in experience for renters.
Assurant’s products will be available in the Updater app for residents of properties that require renters insurance. Residents can seamlessly purchase and, in certain cases, bundle the premium with their rent payment.
The partnership between Assurant and Updater builds on Assurant’s history of embedding value-add protection products where end consumers want them. Assurant Cover360 is a comprehensive solution that Assurant evolved from its point-of-lease product. After a resident signs a lease, Cover360 enables PMCs to offer Assurant’s Pay-with-Rent insurance premium that is conveniently bundled with their rent.
Ryan Lumsden, president of Multifamily Housing at Assurant, said, “Partnering with forward-thinking companies like Updater aligns with our long-term digital and strategic initiatives. As leaders in the Multifamily Housing industry, our role is not only to protect our Property Management Company clients and end customers, but to push the industry forward with innovative solutions, creative ideas, and synergistic partnerships.
“We partnered with Updater because its resident onboarding product not only drives tangible value for both property management companies and renters, but finds new ways to push the multifamily industry forward with technology.”
David Greenberg, founder and CEO of Updater, added, “Moving is hectic and stressful, and our partnership with Assurant will introduce a modern and frictionless experience for residents to select the most comprehensive renters insurance coverage. We view this as essential for peace of mind.”
Earlier this year, Assurant partnered with CNH Industrial Capital to provide protection and insurance products through its dealer network.
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