Duck Creek Technologies, the intelligent solutions provider defining the future of property and casualty (P&C) and general insurance, has appointed Bindu Crandall as Chief Marketing Officer (CMO).
In her new role, Crandall will oversee Duck Creek’s strategic marketing and branding efforts, driving the company’s global expansion and reinforcing its position as a leading provider of P&C insurance software and services.
The firm specialises in delivering innovative solutions for the P&C insurance industry, empowering insurers with intelligent software to streamline operations, enhance customer experiences, and drive business growth. Crandall’s appointment as CMO underscores the company’s commitment to strengthening its market presence and advancing its strategic objectives.
She brings over 20 years of experience in enterprise technology companies to her role at Duck Creek. With expertise in branding, demand generation, thought leadership, and content strategy, she has a proven track record of building and scaling world-class marketing organisations for cloud-based software companies.
Prior to joining Duck Creek, she served as the CMO of Navisite, a digital transformation and IT services provider, where she led the successful relaunch of the company as a leader in managed cloud services. Her extensive background includes senior marketing roles at Optima Healthcare Solutions, Internap, McKesson, and Scientific Atlanta (now Cisco).
Mike Jackowski, chief executive officer of Duck Creek Technologies, stated, “Bindu is a seasoned marketer and leader who understands how to connect with SaaS customers and deliver value. She has a wealth of experience building and scaling world-class marketing organisations for cloud-based software companies. I am thrilled to welcome her to the Duck Creek team and look forward to working with her to accelerate our growth and expand our market leadership.”
Fresh off the news of her appointment, Crandall said, “I am honoured and excited to join Duck Creek at this pivotal time in the insurance industry. Duck Creek is a visionary company that is transforming the way insurers operate and serve their customers. I am impressed by the company’s culture, products, and customer-centric approach. I look forward to collaborating with the talented Duck Creek team and partners to amplify our brand, engage our audiences, and drive business outcomes.”
This appointment marks a significant step for Duck Creek Technologies as it continues to innovate and lead the way in providing cutting-edge solutions for the P&C insurance industry.
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