Plum, one of India’s leading InsurTech platforms, has launched Plum Perks, a comprehensively curated suite for healthcare and wellness benefits for employees.
The launch of Plum Perks is driven by the company’s desire to provide more value and better health outcomes for its users, according to InsurTech Insights.
By integrating a wide range of health and wellness services into a single platform, Plum seeks to offer a more personalised and comprehensive care experience.
The offering provides over fifty health and wellness brands through the Plum app. These brands include The Whole Truth, Good Bug, Cosmix, Nua Health, Pee Safe, Cloudnine, Supertails, Heads Up For Tails, The Sleep Company, Toothsi, HealthifyMe, PharmEasy, Orange Health, Khayaal, Clove Dental, Lenskart, Tata 1mg, and more.
Users can access exclusive discounts and free subscriptions, ensuring that every product meets the high standards set by Plum.
The curated offerings of Plum Perks are designed to cater to diverse health and wellness needs. Plum has categorised these offerings into five main areas: Food and nutrition, self-care, health, fitness and active living, and family care.
This segmentation allows users to find and utilise benefits that are most relevant to their personal health journeys.
Additionally, Plum Telehealth has logged over 59,100 consultations in the past year, with over 16,000 health assessments since its launch in January 2024. This highlights Plum’s commitment to providing accessible healthcare solutions.
Plum, known for its innovative approach to insurance technology, aims to revolutionise the way employees access healthcare and wellness services.
Saurabh Arora, CTO and Head of Healthcare at Plum, stated, “Plum Perks is a combination of what customers want and savings amounting to ₹30,000 (annually on average for a user) in terms of discounts that they can avail. The benefits have been highly curated based on our own behavioural research and consumer consumption patterns. Plum has hence narrowed down our offerings into five categories: Food and nutrition, self-care, health, fitness and active living, and family care.”
Neehar Modi, Co-Founder of Hyugalife (a listed partner), remarked, “At Hyugalife, we are thrilled to partner with Plum to create the best, and a highly curated healthcare ecosystem for the new health-conscious generation. This collaboration reflects our commitment to delivering exceptional and personalised health supplement offerings that cater to the unique needs of Plum’s customers. Together, we aim to positively impact the healthcare experience, ensuring accessibility, quality, and comprehensive care for all.”
Jayanth Ganapathy, CP of Healthcare at Plum, concluded: “At Plum, we are excited to announce the enhancement of our health and wellness suite with Plum Perks, providing a comprehensive and curated healthcare experience for our users. With access to the best doctors, thorough assessments, and invaluable information through curated content and expert-led webinars, Plum is dedicated to supporting our users’ health and wellness journey.”
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