MAWDY, the assistance subsidiary of the MAPFRE Group, and Vittoria Assicurazioni, Italy’s eighth-largest non-life insurance company by premium volume, have reinforced their partnership with a new service provision alliance.
The collaboration aims to expand the range of services available to their customers and solidify their leadership in the Italian insurance and assistance markets.
The strengthened alliance seeks to enhance service offerings across various ecosystems, including automotive, health, legal, and pet care. Through a series of transactions, both companies intend to improve customer experience and service quality.
MAWDY operates in 23 countries, specialising in digital distribution models and providing services that complement traditional insurance solutions. It is part of MAPFRE, a multinational insurance group headquartered in Spain, with a strong presence in Latin America and Europe.
Under the new agreement, Vittoria will acquire a 49.9% stake in MAWDY Services Italia, a key entity offering automotive services in the country. In return, MAWDY will take an equivalent 49.9% stake in Vittoria’s service startups through a newly formed joint venture called Vittoria Servizi Legali. This entity will oversee ComeStai and Easy Legal, two companies specialising in health and legal services, respectively.
Additionally, MAPFRE will acquire a 1.4% stake in Vittoria Assicurazioni.
MAWDY CEO Leire Jiménez said, “This new agreement enables us to continue creating innovative and customized proposals for our customers in Italy. And we’re going to do it hand in hand with our trusted Italian partner, with whom we’ve enjoyed great success over the last 10 years
Vittoria Assicurazioni CEO Cesare Caldarelli said, “With this agreement Vittoria Assicurazioni confirms its strong partnership with MAWDY, based on shared values such as the quality of the offer and attention to the Client, and significantly accelerates the important strategic path undertaken by the Company in the services sector. The ultimate goal is to provide the Client with an increasingly complete and efficient ecosystem, capable of responding to different needs and expectations.”
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