Simply Business, a leading digital insurance marketplace catering to small businesses, has announced a new partnership with London Underwriters, a national wholesale insurance brokerage specialising in InsurTech distribution.
The partnership integrates Simply Business’s panel of top-rated carriers with London Underwriters’ proprietary single sign-on (SSO) portal, LU One, allowing agents to efficiently secure essential insurance coverage for their small business clients.
This collaboration aims to streamline the insurance purchasing process, enabling London Underwriters’ agents to serve a broader range of small business customers, including home-based businesses, online retailers, and contractors.
The integration of Simply Business’s fully digital experience into LU One enhances access to tailored coverage options, making it easier for agents to meet the diverse needs of their clients.
Simply Business provides a seamless digital experience for insurance distribution, offering a broad range of high-quality coverage options. Its platform enables retail agents to generate multiple quotes from a single online application, bind coverage instantly, and manage policies efficiently through a centralized dashboard. The company focuses on simplifying insurance for small businesses, ensuring they have access to essential protection without delays.
London Underwriters specialises in InsurTech-driven insurance distribution, connecting agents with high-quality coverage solutions through its LU One platform. By integrating Simply Business’s offerings, the brokerage strengthens its ability to provide retail agents with a more efficient, technology-driven insurance purchasing process.
Through this partnership, London Underwriters’ agents can access Simply Business’s suite of coverage options, which include:
- General liability – Protecting businesses from third-party claims related to bodily injury, property damage, and advertising injury.
- Professional liability – Covering businesses against claims of negligence, errors, or omissions in professional services.
- Property coverage – Safeguarding businesses from risks such as property damage, theft, and operational disruptions.
- Inland marine – Offering tools and equipment coverage to minimise out-of-pocket expenses in case of theft or damage.
Samantha Roady, CEO of U.S. Business at Simply Business, highlighted the company’s commitment to simplifying small business insurance, stating, “At Simply Business, we are dedicated to simplifying the process of finding and customizing coverage to suit the specific needs of small businesses. Partnering with London Underwriters exemplifies this dedication by expanding access to our top-notch digital experience and equipping agents with the necessary tools to provide their customers with optimal protection at a competitive price.”
Daniel Feigenbaum, CEO of London Underwriters, emphasised the importance of the partnership in enhancing coverage accessibility for agents, saying, “Helping agents find the best coverage solutions for their customers is at the core of what we do. This partnership with Simply Business enhances our ability to connect retail agents with high-quality insurance solutions, making the process faster, easier, and more effective.”
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