Embri, a UK-based embedded insurance platform that helps retailers offer protection at the point of sale, has announced the launch of its latest funding round via the crowdfunding platform Crowdcube.
The raise, which is currently in early access, will open to the wider public at the end of April, according to FF News.
Embri is using the platform to attract retail investors aligned with its mission of making insurance more accessible and relevant.
The funding will support the company’s expansion across the UK retail market and into international territories. No specific funding target or investment figures were disclosed in the announcement.
Embri operates at the intersection of InsurTech and retail, enabling non-insurance brands to embed insurance products directly at the checkout.
Its offering is fully compliant and technology-driven, aiming to simplify the insurance experience for both retailers and end customers. Typical partners include sellers of luxury items, consumer electronics, construction tools and bicycles.
The company’s focus is on empowering traditionally insurance-agnostic businesses to enter the space through seamless digital integration. With its first client already onboard and commercial partnerships signed – including a recent agreement with SGS – Embri is positioning itself to scale rapidly in response to increasing demand.
Funds raised from the Crowdcube campaign will be used to enhance Embri’s platform capabilities and extend its presence in the UK and beyond. The firm is also aiming to build a community of everyday investors who share its values around innovation, accessibility and inclusivity in insurance.
The global embedded insurance market is projected to reach $700bn by 2030, and Embri is aiming to be at the forefront of this shift. The company’s approach, which combines point-of-sale integration with a customer-first philosophy, reflects broader trends in the digitisation of financial services.
Rob McCarthy, non-executive director at Embri, said, “We’re seeing huge demand from retailers that have never previously sold insurance—because embedded protection makes sense for them and their customers. From specialist luxury retailers to partnerships like our recent deal with SGS, the appetite is clear. Embri is unlocking a whole new channel for insurance distribution, and this raise will allow us to grow our platform and meet that market need at scale.”
Simon Ball, director at Embri, said, “Crowdfunding feels like the right fit for Embri. Just as we’re helping brands bring insurance to more people at the point of purchase, we want our investment round to be open to everyone – not just institutions. This is about inclusion, transparency and building a community of investors who believe in the power of embedded insurance. We’re walking our talk by using a funding model that aligns with our ethos.”
Keep up with all the latest FinTech news here
Copyright © 2025 FinTech Global
