wefox, the Berlin-based InsurTech company known for its fully digital insurance platform, has announced the sale of its Italian business operations in a bid to refocus and consolidate its global efforts.
The company revealed that it has entered into an agreement with a consortium of Italian insurance firms, which will acquire all operational assets tied to wefox’s presence in Italy, according to Insurance Nerds.
The move underscores wefox’s ongoing strategy to prioritise markets with stronger growth potential and optimise resource allocation.
Founded in 2015, wefox offers a digital insurance platform that connects customers, brokers and insurers in a streamlined ecosystem.
The company has positioned itself as a pioneer in the European InsurTech space, leveraging technology to enhance transparency and improve the insurance purchasing experience. At its peak, wefox was valued at $4.5bn, making it one of Europe’s most prominent FinTech unicorns.
The sale of its Italian operations is intended to support its long-term goal of strengthening performance in core markets such as Germany, Austria and Switzerland. By narrowing its geographic focus, the firm aims to drive greater efficiencies, improve customer service, and capitalise on high-performing regions.
This strategic shift reflects a broader trend within the insurtech industry, where firms are reassessing regional footprints in response to fluctuating market dynamics and the need for sustainable growth models.
For wefox, streamlining operations appears to be part of a more disciplined financial approach following a period of aggressive expansion.
Copyright © 2025 InsurTech Analyst
