Sure, a leading InsurTech provider, has launched the insurance industry’s first Model Context Protocol (MCP) capability, a pioneering development that allows AI agents to autonomously quote, bind, and service insurance policies.
The company, known for unlocking the potential of digital insurance, is positioning this product as a revolutionary leap forward for the global insurance market.
This launch addresses a long-standing challenge in the insurance sector: the friction between legacy systems and modern customer expectations. With insurance historically relying on human operators to bridge gaps in the fulfilment chain, Sure’s MCP aims to eliminate this inefficiency and enable real-time, autonomous operations.
Sure delivers modern insurance infrastructure that streamlines digital policy distribution, administration, and servicing. Its platform is used by insurers, MGAs, and distributors to create embedded and standalone insurance experiences, enabling rapid product deployment and scalable operations across markets.
The new MCP capability empowers AI agents, chatbots, and autonomous assistants to interact directly with Sure’s insurance systems through a standardised, secure protocol. This allows the AI to perform tasks such as generating quotes, binding policies, handling endorsements, initiating claims, and managing customer service—all without human involvement.
Sure’s MCP offers a comprehensive suite of benefits including real-time policy quoting, automated binding, full lifecycle policy management, integrated claims processing, and compliance frameworks that ensure regulatory alignment. Furthermore, the protocol supports multi-carrier access via a single integration point, amplifying its operational scope and scalability.
The MCP is already showing dramatic results in beta deployments. Early adopters report a 95% reduction in quote-to-bind times and an 80% drop in customer service response times. The AI-powered automation has also led to a notable increase in customer satisfaction metrics, driven by faster, round-the-clock service delivery.
Sure’s MCP capability is now available to enterprise clients and developer partners globally, with plans to expand functionality across more insurance products and services throughout 2025.
Sure CEO Wayne Slavin said, “We’re ushering in a new era in insurance technology. By integrating MCP capabilities into insurance infrastructure, we’re not just improving existing processes – we’re fundamentally reimagining how insurance can be delivered. AI agents can now handle the entire insurance lifecycle autonomously, from initial quote through binding and ongoing service, creating unprecedented efficiency and accessibility for both consumers and insurance providers globally.”
Slavin added, “The insurance industry has been waiting for this moment. MCP represents the missing link between AI capability and insurance infrastructure. We’ve essentially built the highway system that allows AI agents to navigate insurance operations safely and efficiently.”
Keep up with all the latest FinTech news here
Copyright © 2025 FinTech Global
