Erajaya Digital, a business vertical of Erajaya Group, one of Indonesia’s leading retailers for digital and lifestyle devices, has launched a new device protection service in partnership with bolttech, a global provider of embedded protection solutions.
The partnership was formed to address the growing cybersecurity threats facing consumers, particularly as mobile devices become increasingly essential to both personal and professional life.
The joint initiative integrates traditional device repair with advanced cyber protection, providing a holistic defence against physical and digital threats.
Erajaya Digital operates under the Erajaya Group umbrella and is well known in Indonesia for retailing mobile phones, accessories, and other lifestyle devices through a wide network of outlets and online platforms. bolttech, based in Singapore, offers embedded insurance and protection services across 30+ markets, including Asia, North America, and Europe, supporting businesses with innovative digital protection products.
The new service from Erajaya Digital and bolttech goes beyond conventional device coverage. It includes repair services for physical damages like cracked screens or liquid exposure, performed by certified technicians, while also integrating cyber protection that alerts users of potential unauthorised use of their personal data. The goal is to create a seamless and accessible solution tailored to the realities of modern digital life.
The package has been designed as a convenient, affordable add-on, bringing together both physical and digital protection in one offering. It reflects the increasing demand among consumers for comprehensive safety features that cover the full spectrum of device usage risks.
This development responds to a broader trend in the FinTech and InsurTech spaces, where embedded and bundled protection services are becoming critical value propositions for retail and technology companies looking to meet changing customer expectations.
“We’ve seen how customer needs have evolved. They’re not only looking to protect their devices physically, but also want peace of mind when navigating the digital world. That’s why we’re launching this value-add service with bolttech,” Erajaya Digital CEO Joy Wahjudi said.
“We’re proud to partner with Erajaya Digital to bring this next-generation protection service to customers, combining device care and digital safety into one seamless solution,” bolttech general manager – Indonesia Andrew Cons said.
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