Traditional retail loyalty schemes are rapidly losing ground in an era where customers are demanding more than discounts or generic point systems. The modern consumer expects relevance, personalisation, and value that extends beyond the checkout. dacadoo’s Generation 5 platform is designed to address exactly that—by helping retailers foster daily engagement through wellbeing-focused digital experiences.
Today’s shoppers are increasingly selective about the brands they support. Research from Salesforce’s 2023 State of the Connected Customer report shows that 88% of consumers value a company’s experience as much as its product or service. Furthermore, customers interact with brands across an average of eight different channels. Yet, many retailers still rely on sporadic promotions that peak at the point of sale, often neglecting the post-purchase journey, a critical period for cultivating loyalty.
Generation 5: a loyalty platform built for daily life
dacadoo’s Generation 5 represents a shift in loyalty thinking—from transactions to daily interactions.
It is a modular, API-ready platform that integrates into a brand’s existing digital infrastructure, including apps, websites, and physical locations. Unlike standard loyalty programmes, Generation 5 delivers personalised lifestyle tracking, gamified wellbeing challenges, and behavioural nudges, all designed to keep customers coming back.
The result is a +37% increase in page views and +40% rise in session duration for participating retailers. These engagement metrics indicate customers are not only interacting more but staying engaged—a key indicator of long-term brand loyalty.
Wellness as a loyalty currency
Retailers embracing Generation 5 are shifting the value proposition. Instead of offering rewards for purchases alone, they incentivise healthy lifestyle behaviours, like sleep consistency, hydration, or fitness milestones. This approach helps brands build emotional loyalty based on shared values and personal progress.
A solution tailored to grocers and pharmacies
Grocers and pharmacies, in particular, stand to benefit from the wellness-first loyalty model.
Grocers can reward actions such as buying nutritious food or completing healthy eating challenges, while pharmacies can incentivise medication adherence, stress management, and sleep tracking. Generation 5 seamlessly fits within existing loyalty apps and digital ecosystems, enabling ongoing, brand-reinforcing engagement.
Designed to scale with your strategy
Retail is fast-moving and Generation 5 is built to keep pace. Its flexible and modular design allows retailers to start with targeted wellness initiatives and expand across channels as engagement grows. Whether a business is starting from scratch or enhancing an existing loyalty stack, the platform adapts to suit both immediate and future goals.
Time for a loyalty reset
In an increasingly competitive and health-conscious consumer landscape, brands must shift from transactional loyalty to emotional connections. Generation 5 makes this possible by embedding meaningful, wellness-driven touchpoints into consumers’ daily lives—turning occasional shoppers into devoted brand advocates.
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