Aviva, the UK’s leading diversified insurer, has entered a strategic partnership with Sønr, a global market intelligence platform focused on innovation in financial services.
The collaboration is set to power Aviva’s innovation strategy over the next two years.
The alliance aims to bolster Aviva’s capacity to identify and engage with emerging technologies and business models across the insurance space. Sønr’s platform will be embedded within Aviva’s central innovation team and its business units, enabling the insurer to stay ahead in a fast-changing InsurTech landscape.
Aviva, one of the UK’s largest insurance providers, offers a broad portfolio of services including life, general, and health insurance products. The company has a strong focus on customer-centricity and operational innovation. Sønr, meanwhile, delivers a comprehensive platform combining market intelligence and global research. Its services are designed to help insurers and financial institutions discover, track, and engage with emerging startups and technologies globally.
As part of the engagement, Sønr will deliver real-time insights into global market and technology trends, monitor competitor activities, and identify high-potential startups. The collaboration is expected to fast-track Aviva’s venture clienting strategy and amplify its ability to adapt and innovate across its operations.
The partnership was publicly showcased at the recent ITC Europe conference, where Sønr CEO Matt Connolly and Aviva’s chief innovation officer Arslan Hannani discussed the future of innovation in the insurance sector.
Sønr CEO Matt Connolly said, “We’re absolutely delighted to be working with Aviva. This partnership is another great example of the growing demand for the market intelligence we provide. The insurance industry is evolving fast, and there is a real appetite for better ways to engage with emerging technologies and new business models. Aviva is a company that truly understands the value of innovation, and we’re excited to help strengthen its position at the forefront of the industry.”
Aviva chief innovation officer Arslan Hannani added, “Innovation and agility are instrumental in unlocking new opportunities as we continue to grow, helping us better serve our customers. Sønr’s ability to deliver real-time market intelligence, track the latest developments, and connect us with the right tech companies globally will be invaluable as we accelerate the innovation already underway across Aviva. We’re looking forward to working closely with them as we shape the future of insurance.”
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