Yasmina has reportedly raised $2m in seed funding to cement its position as Saudi Arabia’s first embedded InsurTech platform.
The investment round was led by Scene Holding, with co-lead support from Access Bridge Ventures, according to a report from FinTech Finance News.
Additional participation came from Arzan VC, and early backing was provided through the Sanabil Investment Accelerator by 500 MENA.
Established in 2023, Yasmina offers a plug-and-play API that enables digital businesses to offer personalised insurance directly at checkout.
With the newly secured capital, the company plans to grow its team and expand regionally, beginning with a launch in the UAE later this year and further expansion into Egypt by 2026.
Yasmina co-founder and CEO Masoud Alhelou said, “This round is a strong vote of confidence in our vision to simplify insurance across digital touchpoints. We’re proud to be the first embedded insurance platform in Saudi Arabia, and this funding will help us scale faster, serve more partners, and redefine how protection is offered in the region.”
Scene Holding chairman and managing director Sultan Ghaznawi said, “At Scene Holding, we back founders who are solving legacy problems with precision and scale. Yasmina’s API-first model and regulatory momentum place it at the intersection of Insurtech, fintech and protection, a space we believe will define the next wave of value creation across MENA.”
Yasmina’s core offering is built around ease of integration, enabling online platforms to add compliant insurance offerings with a single line of code.
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