AI workflow automation startup Heron lands $16m Series A

July 16, 2025

Heron, a workflow automation company specialising in AI-powered document processing for traditional industries such as lending, insurance and equipment finance, has raised $16m in a Series A funding round.

Global software investor Insight Partners served as the lead investor to the round. Additional support came from previous backers including Y-Combinator, BoxGroup and Flex Capital.

With the fresh funds, Heron plans to scale its AI technology across more industry verticals and build out its team.

Founded in 2020, Heron develops AI solutions to streamline complex, document-heavy workflows. Its platform is designed to replace repetitive manual tasks with intelligent automation, helping businesses process large volumes of documents faster and more reliably.

Heron’s technology is especially suited for organisations without large engineering teams, aiming to democratise the benefits of artificial intelligence.

The newly secured funds will fuel Heron’s expansion across insurance, small business lending and equipment finance, while enabling growth into adjacent sectors experiencing similar workflow bottlenecks. The company also plans to bolster its engineering and commercial teams in New York and London, and continue investing in its internal AI tooling.

Since its inception, Heron has onboarded over 150 customers, including insurance providers and FDIC-insured banks. Its platform now processes more than 350,000 documents weekly.

Real-world use cases include cutting submission-to-decision time by 60% for lenders and automating over 80% of inbound triage for insurers.

Heron CEO Johannes Jaeckle said, “Anyone who tells you they use AI to automate work with 100% accuracy is probably lying to you. Instead of chasing accuracy, we focus on clearly understanding where our software is successful and where humans still need to review. This allows customers to use Heron in situations where millions of dollars are at stake and reap the rewards of the AI revolution in a reliable fashion that drives business outcomes.”