iPipeline, a provider of digital solutions for the life insurance and financial services industry, has launched its new Advanced Underwriting feature on its SolutionBuilder platform.
The company said the rollout follows growing demand from advisers for faster and more transparent protection quotes, with the aim of reducing uncertainty and improving client outcomes, according to FF News.
iPipeline delivers technology that helps advisers and insurers streamline processes across protection sales, from quoting and underwriting to application and policy administration. Its solutions are used widely across the UK market to improve efficiency and support better customer journeys.
The new Advanced Underwriting tool leverages data from the 20 most common medical disclosures, covering around 80% of typical term changes. This gives advisers and clients a clearer upfront view of coverage and costs, helping to reduce delays and abandoned applications while improving transparency.
The service has already been adopted by insurers including The Exeter, Vitality and Zurich, with three additional providers expected to join in the coming months. Developed with feedback from leading advisers, the tool addresses one of the protection sector’s main challenges – uncertainty at the start of the sales process.
iPipeline said the tool is already impacting adviser workflows, enabling them to provide realistic quotes earlier in the client journey, even for complex cases. The firm expects the launch to significantly boost conversion rates, set clearer client expectations and ultimately increase coverage uptake.
Barnsdale Financial Management adviser Scott Taylor-Barr said “I have found Advanced Underwriting incredibly useful, allowing me to see ex-smoker premiums for clients and getting BMI priced in from the beginning of the client journey, whilst being able to see which insurers are more likely to offer favourable term for more complex lives.
“I’ve now had cases where we’ve been able to see refer results from some insurers, alongside ratings and standard terms from others, enabling us to recommend those showing standard term to clients much earlier than the traditional process of completing a pre-app with all insurers.”
iPipeline SVP & UK managing director Rachel Edwards said: “After years of collaboration, we’re proud to launch Advanced Underwriting to the whole protection market. It’s a real step-change, giving advisers and customers a faster, smoother, and more transparent experience.
“Early results are outstanding: with adoption racing towards 50% in just two months. In a market where the quote-and-apply journey has remained largely unchanged for 20 years, this represents a major transformation.
“We’ll continue working with advisers and providers to ensure the whole sector benefits from this game-changing functionality.”
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