Kinetic Insurance has partnered with Novidea, a leading provider of flexible InsurTech platforms, to replace its legacy spreadsheet system with a scalable platform capable of managing both traditional policy data and untraditional streams.
The partnership will allow Kinetic to scale operations more efficiently while integrating its innovative wearable technology and AI-driven analytics directly into claims and risk management processes, according to Insurance Innovation Reporter.
Since pivoting in 2021 from selling injury-prevention devices to underwriting workers’ compensation coverage, Kinetic has seen rapid growth, reaching $25m in premium in its first year of operations.
However, the company’s spreadsheet-based system became unsustainable as submissions multiplied.
By early 2023, Kinetic had signed with Novidea, leveraging the company’s Salesforce-based platform to manage both conventional insurance data and unconventional streams from its technology.
Implementation was led jointly by U.S. project managers and Israeli developers. Despite minor delays caused by time-zone differences and external disruptions, the project remained within budget.
The results have been immediate: by mid-2025, Kinetic’s premium volume rose to $80–85m. The platform now handles 10,000–15,000 submissions annually, with AI agents processing the majority automatically. Account managers can access real-time claims data, enabling faster placement of workers on return-to-work programmes and improving overall operational efficiency.
The Novidea system has also supported innovations that were not part of the initial plan, including claims dashboards, a risk-scanning app, and AI-driven claims monitoring. The partnership will achieve a more seamless integration of technology and insurance, allowing Kinetic to maintain its technology-forward approach while scaling rapidly in the workers’ compensation market.
By embedding advanced tools directly into its operations, Kinetic positions itself as a differentiated MGU that combines insurance expertise with cutting-edge technology, demonstrating how modern InsurTech platforms can transform traditional underwriting and claims management.
Haytham Elhawary, Co-founder and Chief Strategy Officer, Kinetic Insurance, said, “We went from working in Google Sheets to suddenly having this pain of hundreds of policies. It was not sustainable.”
Jeff Heine, Chief Revenue Officer, Novidea, said, “As their business has grown and changed, we’ve been able to change with them. That’s still rare in this industry.”
Haytham Elhawary, Co-founder and Chief Strategy Officer, Kinetic Insurance, said, “We want to be a different type of workers’ comp carrier—technology-forward from a risk prevention and claims management perspective. That’s only possible if you do things a little bit different, and your systems have to reflect that.”
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