INSHUR strengthens leadership with Guy Farley appointment

INSHUR, an award-winning insurance platform for the on-demand economy, has appointed Guy Farley, co-founder and former CTO of ManyPets, to its UK board of advisors.

INSHUR, an award-winning insurance platform for the on-demand economy, has appointed Guy Farley, co-founder and former CTO of ManyPets, to its UK board of advisors.

The firm, which focuses on providing digital insurance solutions tailored to on-demand drivers and gig economy workers, is continuing its expansion by strengthening its leadership team with the addition of Farley.

Farley is a well-known figure in the UK technology and InsurTech landscape, having been named multiple times in Computer Weekly’s Top 100 Most Influential People in UK Technology. At INSHUR, his primary role will be to advise on the company’s technology strategy, particularly around AI and AV insurance solutions.

In addition to his recognition in the industry, Farley brings extensive experience from his tenure at ManyPets, where he helped build and scale a prominent InsurTech business through API-first infrastructure and technology innovation. His background positions him as a strategic resource for INSHUR’s next phase of growth.

His arrival follows INSHUR’s latest funding round, where the company committed a substantial portion to research and development in AI and AV insurance products. His expertise is expected to ensure that INSHUR’s platform and technology roadmap can scale effectively to meet rising demand in emerging mobility markets.

INSHUR CEO and co-founder Dan Bratshpis said, “Guy’s track record of building disruptive, scalable technology is exactly what we need as we enter the next phase of our growth. His work creating API-first platforms mirrors our own mission to build the insurance infrastructure for the future of mobility – from today’s on-demand drivers to tomorrow’s autonomous fleets.”

Guy Farley said, “INSHUR is tackling some of the most complex challenges in mobility insurance. Their focus on embedded partnerships and their vision for insuring autonomous vehicles are both ambitious and timely. The technical hurdles are significant, but so are the opportunities. I’m excited to support the team as they push the boundaries of what commercial auto insurance can be.”

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