Rehuman, an AI-powered insurance platform based in the UK, has raised £1m in a pre-seed funding round led by Fuel Ventures.
The firm, led by Aaron Sherwood, plans to use the investment to scale its platform, enhance its AI capabilities, and further its mission to make insurance easier to navigate for consumers while equipping brokers and insurers with tools to increase retention and engagement.
Rehuman’s central product is its “insurance wallet”, which consolidates a user’s policies into a single secure hub. Documents can be uploaded manually or automatically scanned from Gmail and Outlook, enabling customers to organise their insurance with minimal effort.
By gathering a wide range of real-world policy data, Rehuman is training its proprietary AI model exclusively on insurance documents and behavioural insights.
Its platform is positioned to turn static policy documents into actionable insights, placing customers at the centre of the insurance journey.
The technology is designed to improve the overall insurance ecosystem by giving policyholders greater transparency, while also helping brokers with renewal alerts, lapse warnings, and tailored product recommendations.
“The Rehuman Wallet is just the start of our bigger vision to empower brokers with a real competitive advantage,” Rehuman founder and CEO Aaron Sherwood explained. “Powered by Rehuman AI – our generative and agentic model, we’re building the customer experience infrastructure for insurance: one that drives loyalty for brokers, efficiency for insurers, and clarity for policyholders.”
As part of its expansion, Rehuman has also unveiled a new website and brand identity to reflect its ambition to reshape the insurance industry.
“Rehuman is exactly the kind of company we love to back. It’s deep tech solving a real-world problem with massive potential,” Fuel Ventures managing partner Mark Pearson said. “Aaron and the team are building the infrastructure for embedded insurance, where value is shared between consumers, brokers, and providers in a way that’s long overdue.”
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