Amica Mutual Insurance Company, the nation’s longest-standing mutual auto insurer, has announced a new multi-year partnership with Penn State Athletics, becoming the programme’s Official Auto, Home, and Life Insurance Partner.
The partnership was facilitated by Playfly Sports, Penn State Athletics’ multimedia rightsholder and a leader in sports revenue maximisation.
The partnership aims to strengthen Amica’s brand visibility and deepen its engagement with Penn State’s extensive fan and alumni community.
By aligning with one of the most recognisable collegiate sports brands in the United States, Amica seeks to enhance its connection with customers across Pennsylvania and beyond.
The agreement includes one of Penn State’s two apron field logo assets, premium signage across West Shore Home Field at Beaver Stadium and other athletic facilities, as well as exclusive sponsorship entitlements for the football team’s arrival and signing day.
Through this collaboration, Amica will engage with over 107,000 fans who attend games at Beaver Stadium, along with millions of supporters who tune in via television and radio.
With over 15m fans nationwide and one of the largest alumni networks in the world, Penn State provides Amica with a strong platform to enhance brand engagement and awareness.
This partnership underscores Amica’s continued focus on building strong community connections through sports and collegiate programmes, reinforcing its long-term commitment to trust, excellence, and engagement.
Amica president and chief executive officer Ted Shallcross said, “This new partnership with Penn State Athletics allows Amica to strengthen our presence in Pennsylvania by connecting with and supporting Penn State’s powerhouse athletic programs. As an organisation deeply committed to excellence, we’re thrilled to engage with Penn State’s passionate fan base.”
Penn State Sports Enterprises vice president of corporate partnerships Daniel Solomon added, “Amica’s mission to create peace of mind and build enduring relationships closely aligns with the values that unite the Penn State community. Enduring relationships are at the heart of who we are, which makes this partnership a natural fit. We’re proud to welcome Amica as a partner and to feature their logo on the field at the iconic West Shore Home Field at Beaver Stadium. Together, we look forward to building connections that will benefit generations to come.”
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