OpenDialog, an AI Agent platform transforming customer journeys across the insurance industry, has launched Rhea, an AI-powered re-engagement agent designed to help insurers recover customers who abandon their quote process before completion.
These abandoned journeys, which often occur due to distractions, uncertainty, or lack of time, result in wasted marketing spend and higher acquisition costs for insurers, according to FF News.
Rhea operates natively within WhatsApp and SMS, reconnecting with customers at the right time through natural, conversational messages.
Instead of prompting users with intrusive reminders or forcing them to restart the quoting process, Rhea allows them to resume exactly where they left off. This frictionless approach enhances customer satisfaction and significantly improves completion rates.
Unlike traditional follow-up methods such as emails or outbound calls—which often arrive too late or feel impersonal—Rhea’s conversational design encourages timely and effortless re-engagement. The platform’s seamless integration ensures insurers can recover more quotes while maintaining a positive brand experience.
Drawing parallels from retail, OpenDialog highlights that abandoned-cart recovery messages typically recover between 5–10% of lost sales, and timely outreach can reclaim as much as 65%. The company believes the same principle applies to insurance, where timing, tone, and ease of continuation are key drivers for conversion recovery.
OpenDialog CEO Terry Walby said, “Rhea represents a new chapter in how insurers think about re-engagement. Rather than sending reminders that feel like a sales nudge, Rhea creates genuine conversational moments that help customers finish what they started, effortlessly.”
Garzella Group CEO Dan Garzella added, “Rhea has the potential to transform how insurers, Agents and Brokers handle mid-journey drop-offs. We’re seeing first-hand how conversational re-engagement not only improves conversion rates but also enhances customer perception of our brand.”
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