Unitary, an AI automation firm, has launched its Virtual Agents for Insurance to help insurers streamline workflows, reduce costs, and accelerate automation without system overhauls.
The launch addresses the insurance sector’s heavy reliance on manual processes and legacy systems, which create costly delays and bottlenecks.
Unitary’s Virtual Agents are designed to help insurance firms reduce repetitive manual work without the need for expensive, multi-year transformation projects.
This move marks the company’s first industry-specific product and a significant expansion into the insurance sector.
Sasha Haco, co-founder and CEO of Unitary, said, “Businesses know they need to master automation but their lived reality is that automation projects are high effort and high risk. Virtual Agents require no engineering integration or changes to existing processes while delivering real value, incredibly quickly. With Virtual Agents we are delivering intelligent automation that can adapt, scale and drive real business outcomes.”
Unitary shot to prominence almost two years ago by applying machine learning to the challenge of harmful online content.
The firm has delivered impactful automation to companies including Trustpilot, Substack, and Depop. Its technology is now being applied to commerce and insurance, particularly targeting the $29bn Managing General Agent (MGA) market.
Virtual Agents are an advanced AI automation solution capable of handling complete workflows with complex human reasoning.
They replace manual processes across multiple tools and platforms without requiring system integration, process changes, or overhauls. Businesses can execute tasks in seconds rather than hours, dramatically reducing costs and operational friction.
The product allows insurers to automate claims, submissions, renewals, compliance, billing, and policy servicing with minimal disruption. In a demonstration with Attune, a leading MGA for small business coverage, Virtual Agents achieved more than 99% automation, reduced costs by 50%, improved customer satisfaction by 19%, and deployed fully within five weeks.
Unlike broader agentic AI, Virtual Agents are deterministic, auditable, and purpose-built. They combine advanced reasoning with operational clarity, ensuring actions comply with business rules and can be monitored for governance. They replicate skilled employee workflows, including portal navigation, multi-step authentication, and document handling, at scale and with consistent accuracy.
Michael Guity, back office team manager at Attune, said, “What we’re able to do with Unitary isn’t just automating workflows, it’s laying the foundation for the next version of Attune.”
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