MAPFRE, a global insurance group, and Carrefour Spain, the Spanish arm of the multinational retail giant Carrefour, have announced an exclusive distribution agreement aimed at integrating insurance products directly into the retail checkout experience.
The partnership is designed to embed insurance offerings into Carrefour’s loyalty and savings ecosystem, allowing customers to earn rewards while purchasing or renewing policies, according to InsurTech Insights.
This initiative positions insurance not just as a financial product but as a component of everyday household budgeting.
Under the agreement, Carrefour customers who purchase or renew MAPFRE policies—including home, auto, health, life, and funeral coverage—will earn rewards credited to Carrefour’s Savings Check.
These rewards can then be applied toward future shopping, effectively turning insurance expenditure into retail purchasing power.
MAPFRE expands its distribution reach through Carrefour’s nationwide store network and its more than 10.5 million loyalty club members, gaining exposure to a large, engaged consumer base. Carrefour benefits by introducing insurance as a recurring service linked to everyday spending, helping to strengthen customer retention and engagement.
The partnership also focuses on simplifying insurance purchasing across digital, in-store, and phone channels. By combining MAPFRE’s insurance platform with Carrefour’s retail data and loyalty infrastructure, the alliance signals a broader trend of embedding insurance into non-traditional distribution channels.
Elena Sanz, CEO of MAPFRE Iberia, said: “This agreement significantly strengthens our reach and coverage, thanks to a top-tier company. Furthermore, it integrates seamlessly with all our distribution channels, maximising value creation for both companies.”
Elodie Perthuisot, CEO of Carrefour Spain, said: “This agreement goes beyond a simple alliance: it is the transformation of the insurance sector in retail, with services that offer customers personalised savings to simplify and improve their shopping experience.”
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