Gulf States Insurance Group, a US insurance provider, has partnered with insured.io, a cloud-based, omnichannel customer engagement platform for insurance organisations, to advance its digital transformation initiatives.
The insurer has implemented the insured.io Customer Engagement Platform, featuring tools such as Insured Portal, Ivy IVR, Mortgagee Verification IVR, Outbound Retention Notifications, and a First Notice of Loss (FNOL) claims solution, according to FF News.
These self-service features allow policyholders to access insurance information anytime, on any device, while streamlining service operations. Gulf States has also deployed insured.io Insights, which leverages customer data to continuously enhance the policyholder experience.
The platform integrates seamlessly with Gulf States’ existing policy system and payment processor, providing real-time data synchronisation across all channels. By adopting insured.io, Gulf States aims to improve policyholder satisfaction, increase retention, reduce service costs, and optimise claims handling.
Gulf States Insurance Group’s deployment of insured.io reflects its focus on delivering a modern, efficient, and intuitive customer experience across its brands, Gulf States and Coastal American. The solution empowers customers to manage their insurance digitally while supporting Gulf States’ broader growth strategy.
Marcus Carter, Jr., President and CEO of Gulf States Insurance Group, said, “Delivering a modern, intuitive customer experience is a top priority for us as we continue to grow our insured base. insured.io allows us to do that quickly and efficiently, providing our policyholders with the digital tools they expect and deserve.”
Steve Johnson, Chief Product Officer at insured.io, said, “Gulf States needed a flexible, modern customer engagement platform to help them reimagine the customer journey. Their team understands the importance of both technology and trust, and our platform is built to support both, delivering data to help insurers serve customers better, faster, and smarter across every channel.”
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