Insly, the low-risk, enterprise-grade insurance software provider, has launched its latest AI innovation, Nora, designed to simplify and optimise administrative insurance processes.
The new product was developed in response to the persistent administrative burdens faced by insurers and MGAs, which often slow down growth, reduce efficiency, and increase operational costs, according to FF News.
Nora aims to automate repetitive tasks, freeing insurance professionals to focus on higher-value, strategic activities.
The modular AI solution sits atop existing insurance software, automating a wide range of administrative tasks, including submissions, underwriting, and claims management. By functioning as a set of specialised, customisable skills, Nora adapts to the workflows of each client, helping insurers and MGAs reduce workloads while maintaining operational control.
The platform’s capabilities include data extraction and capture, automated email and phone follow-ups, an underwriting guide reader, and broker submission triage. Its modular approach allows clients to select the specific skills that address their key pain points, while new modules are continuously added as use cases evolve. Integration can occur at critical points in the insurance workflow, with human oversight and escalation configured to client preferences.
Nora builds on Insly’s previous AI initiatives, including FormFlow, launched in 2024. FormFlow’s extraction capabilities are now integrated into Nora, creating a more comprehensive AI ecosystem. The product was developed based on customer feedback to ensure it directly addresses real-world insurance challenges and can operate alongside Insly’s core insurance software or other existing systems.
“Insly’s experience working with MGAs and insurers means we understand the administrative burden that holds back growth and innovation,” Insly Founder & CEO Risto Rossar said. “From incomplete broker submissions, to inconsistent document formats and managing back and forths over email, the solution has always been to increase headcount and reduce margins. Now, Nora offers an alternative solution.
“Since beginning our AI journey, one thing has become clear: AI isn’t something you implement wholesale, but a tool to remove one insurance bottleneck at a time. This is the approach we’ve taken with Nora, by listening to customer pain points and using AI to provide a solution. The result is a practical AI layer which can be customised to the exact needs of any insurance business.”
An Insly client who has been using Nora added, “Not only has it reduced time and effort, it has also delivered exceptional gains in efficiency and accuracy. By streamlining our business processes, Nora has enabled our team to shift focus from manual data entry to more strategic, high-value tasks.”
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