Laka, a UK-based InsurTech specialising in micromobility cover, has acquired the bike insurance business of VeloLife to expand its distribution network and strengthen its position in the European cycling insurance market.
The acquisition supports Laka’s strategy to build a diversified micromobility insurance ecosystem, combining direct-to-consumer, brand partnerships and dealer-based distribution. By integrating VeloLife’s network of more than 100 independent bike retailers, Laka aims to deepen its presence in the UK while scaling its broader European ambitions.
Laka operates a collective-driven insurance model, where customers are charged monthly based on actual claims rather than fixed premiums. The company has been expanding across Europe, working with global cycling brands and offering cover to riders in multiple markets.
VeloLife, meanwhile, has built its business through partnerships with independent bike dealers, offering specialist insurance products at the point of sale. Its dealer-focused approach complements Laka’s existing channels, adding a new layer of distribution rather than replacing current operations.
A key component of the deal is the integration with EPOS provider Citrus Lime, enabling Laka’s insurance products to be embedded directly into retail workflows. This allows customers to access cover at the момент of purchase, streamlining the buying journey and reinforcing Laka’s B2B2C model.
The acquisition marks Laka’s fourth deal since 2023 and follows earlier transactions involving Cylantro, CoverCloud and an e-scooter portfolio from Allianz Direct. It also represents the first public step in the company’s M&A pipeline following its £14.1m Series B round, which included a £6.5m venture debt facility to fund acquisitions.
The move comes as the micromobility market continues to expand rapidly, with projections suggesting significant growth across Europe over the coming years. Laka is positioning itself to consolidate a fragmented insurance landscape by building a platform tailored specifically to cycling and light electric vehicles.
“This acquisition is a key milestone in our bike dealer strategy – and a clear signal that our M&A pipeline is now moving. VeloLife has built a fantastic set of partners, and we look forward to welcoming them to Laka’s network. When we raised our Series B and secured the HSBC debt facility, we were explicit that acquisition-led consolidation was central to our strategy. VeloLife is exactly the kind of deal that strategy was designed for.” Laka CEO and co-founder Tobias Taupitz said.
“We are delighted to be joining Laka. This new relationship is a very good fit for our ambition to launch into Europe and beyond. Most importantly, it was clear that Tobi and his team share our passion for quality service for the dealer network and customers. With Laka’s award-winning track record and strong brand, we are excited about what the future holds.” VeloLife director and co-founder Justin Rodley said.
“Independent bike retailers are at the centre of everything we do, and partnerships that strengthen the services available through the dealer channel matter to us. Laka’s growth in the UK cycling market reflects a broader shift in how independent retailers are building more complete customer propositions. We look forward to seeing what this next phase brings.” Citrus Lime head of marketing Dan Duran said.
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