ManyPets, a UK pet insurance provider offering Lifetime cover and an AI-powered claims service, has become the first UK specialist pet insurance provider to launch a Plugin on ChatGPT, giving pet parents a faster way to see indicative quotes.
The Plugin is a first for the UK pet insurance market and reflects ManyPets’ ongoing push to make pet ownership simpler and more accessible.
By positioning itself as an AI-led business, ManyPets is targeting the growing number of consumers who now turn to Large Language Models for everyday research and decision-making.
After a pet parent answers a short set of questions within ChatGPT, the tool returns indicative prices and options drawn from ManyPets’ Lifetime insurance range. Within the ChatGPT interface, users can explore Lifetime cover options spanning £3,000 to £20,000 in annual vet fee protection, allowing them to weigh up choices suited to their pet and their budget.
ManyPets anticipates that although the use of LLMs in financial services remains an emerging trend, consumer habits are evolving quickly, and it expects growing numbers of customers to use ChatGPT and comparable platforms when engaging with brands, with LLMs potentially taking on a larger role in servicing and future product development over time.
ManyPets has been reshaping the pet insurance market since 2017 under chief executive Luisa Barile, part of Many Group, and has built its offering around cover designed with pet owners in mind alongside a technology-driven customer experience.
The insurer counts close to 400,000 pets across the UK among its policyholders, has collected more than 25,000 five-star reviews on TrustPilot, and holds a TrustScore of 4.6. Its accolades include being named Pet Insurance Provider Of The Year for a fifth time at the 2026 Moneyfactscompare.co.uk Awards, alongside a Consumer’s Choice award recognising its approach to claims innovation.
The Plugin does not offer advice or product recommendations, in keeping with UK regulatory requirements. Instead, customers are directed to compare the options presented and then complete their purchase via the ManyPets website, where a final price is confirmed.
ManyPets CEO Luisa Barile said, “This is another significant milestone for ManyPets. Being first specialist pet insurance provider to launch a Plugin on ChatGPT reflects our role in shaping the pet insurance of tomorrow, and our pledge to make caring for pets easier.”
ManyPets CMO Shane Larkin said, “We see a clear shift in how consumers search for products and services, with AI and LLMs helping them make confident, informed choices. This innovation is about meeting customers, and increasingly their AI agents, in the channels they use and trust most.”
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