Earnix, a global provider of intelligent, AI-driven decisioning solutions for the insurance sector, has joined the British Insurance Brokers’ Association (BIBA) as an associate member.
The firm’s BIBA membership reflects its aim to deepen its role in supporting UK brokers as they face evolving challenges such as the Consumer Duty regulation.
By offering tailored, compliant, and AI-enhanced pricing tools, the company seeks to help brokers deliver more accurate and relevant insurance products to customers while meeting regulatory requirements.
BIBA, the leading trade association for general insurance intermediaries in the UK, represents the interests of brokers and their clients, offering resources, support, and industry advocacy.
Founded to provide real-time, data-driven pricing and analytics tools, Earnix delivers advanced technology that empowers insurance companies and brokers to make smarter, faster decisions.
Its AI-powered solutions help firms refine pricing models, improve customer retention, and boost operational efficiency—critical tools in a marketplace defined by increasing regulatory scrutiny and growing consumer expectations for personalisation.
The announcement highlights a surge in demand among regional brokers for modern, data-rich platforms. Earnix intends to work closely with BIBA members to guide their digital transformation efforts and harness the full potential of AI in pricing and decision-making.
“Joining BIBA as an associate member underscores our commitment to the UK insurance broker community at a time when AI-driven innovation is becoming essential for success,” said Adrian Coupland, Head of Insurance EMEA at Earnix. “We are focused on providing cutting-edge, AI-powered solutions that enable brokers to optimise pricing strategies, improve customer retention, and navigate regulatory challenges with confidence. Through its membership with BIBA, Earnix aims to contribute to industry-wide discussions on innovation, data-driven decision-making, and advocate for the role of technology in the future of insurance distribution.
We are seeing strong demand from regional brokers in particular for trusted, compliant and intelligent pricing solutions that enhance accuracy and efficiency. Earnix looks forward to working with BIBA members to support their digital transformation journey, helping them unlock the power of real-time insights and advanced analytics to continue their mission of delivering more relevant, accurate and valuable products for their customers.”
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