Decant Group, a private client fine wine and spirits company has announced a a strategic long-term partnership with Embri to integrate asset protection into Decant’s digital marketplace, the Decant Index.
The collaboration aims to embed seamless asset protection insurance into Decant’s platform, offering clients—both new and existing—greater security when investing in fine wine and spirits.
This partnership is positioned to reinforce trust and transparency for collectors and investors transacting through Decant’s marketplace.
Decant Group, originally focused on whisky cask investments, has expanded its services to include bottles of fine whisky, fine wine, and other premium spirits.
Known for setting high industry standards, Decant prioritises transparency and customer care. The integration of Embri’s insurance solution marks a continuation of its mission to deliver a fully secure and user-centric digital platform.
Embri brings to the partnership its API-driven embedded insurance technology, designed to offer frictionless asset protection. Its flexible solution will allow Decant clients to acquire insurance coverage as part of the purchase process on the marketplace. The policy is established directly between the end client and the insurer, enhancing user confidence while streamlining the overall experience.
The embedded insurance initially covers whisky casks, but the companies have confirmed that this scope will extend to fine wine, rare whisky bottles, and rum casks. This move ensures uniform protection across Decant’s diversified portfolio, giving clients with mixed holdings consistent insurance coverage across all asset classes.
This partnership highlights how embedded insurance continues to evolve beyond traditional sectors, making inroads into luxury and alternative asset spaces. It positions both firms as innovators at the intersection of digital marketplaces and InsurTech.
“Our business has always been making collecting fine wine and spirits more mainstream, this partnership gives our clients even more reassurance we are putting the client first, we have made a cost effective insurance policy for the client, giving them peace of mind that the insurance contract is directly between the user and the Insurance company, this can only be possible due to the investment we have made to date making our marketplace a true digital platform allowing these partnerships to work seamlessly,” Decant Group CEO and founder Alistair Moncrieff said.
“Working with Alistair and his team has been an invaluable experience. The integration of asset protection insurance into whisky and fine spirit investments demonstrates the versatility of embedded insurance and highlights the flexibility of our technology platform. Embedded insurance is revolutionising how protection is bought and sold, and Embri is proud to be leading the way in this fast-growing sector,” Embri director and co-founder Simon Ball said.
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