HBX Group, a B2B travel technology marketplace, has partnered with Superscript, a leading UK digital insurance broker, to simplify access to insurance for travel industry partners in the UK and Europe.
The partnership will allow hotels, travel agencies and other industry players to source tailored, competitively priced insurance solutions through Superscript’s technology-driven platform, according to InsurTech Insights.
By combining HBX Group’s market knowledge and data with Superscript’s insurtech expertise, the companies plan to advance HBX Group’s broader insurtech initiatives.
HBX Group provides a B2B marketplace connecting travel businesses to products and services, leveraging market data and technology to enhance decision-making across the travel ecosystem. Superscript, a Certified B Corp, is recognised for its digital-first approach to corporate insurance and its focus on emerging risks.
The company was among the first UK InsurTechs to become a Lloyd’s of London broker and is dual-regulated across Europe, recently winning the Commercial Lines Broker of the Year – SME/Mid-Market at the 2025 British Insurance Awards.
The partnership is expected to bring greater flexibility and efficiency to the sector while expanding the range of insurance products available to HBX Group partners. It also builds on HBX Group’s existing collaborations with battleface, Wallbid and Intermundial, supporting the company’s continued growth in InsurTech offerings for clients and suppliers across the travel industry.
Daniel Nordholm, chief product & new business officer at HBX Group, said, “Our partnership with Superscript will help our travel industry partners to find innovative and competitively priced insurance solutions for a wide range of business risks. With the company’s expertise and HBX Group’s industry knowledge, data and insights, we see this partnership as key for the development of our Insurtech initiatives.”
Superscript CEO Christopher Barclay said, “We are delighted to be partnering with HBX Group to meet the needs of its partners with our award-winning digital broking. We look forward to offering a range of competitive corporate commercial insurances for hotels and retail travel agencies in the coming months.”
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