Earnix, a leader in dynamic AI for insurance, has launched a new suite of solutions designed to help insurers fully realise the potential of artificial intelligence in their operations.
The launch comes as insurers face growing challenges from evolving risks, complex regulatory demands, and the rising expectation for personalised customer service.
Based in London, Earnix provides AI-powered platforms tailored for the insurance industry. Its products support carriers in optimising pricing, streamlining underwriting, and accelerating digital transformation across highly regulated markets.
The new intelligent decisioning platform delivers real-time insights and personalised offerings while ensuring robust governance of automated decisions.
For insurers, this translates into improved profitability, stronger compliance, enhanced customer satisfaction, and greater competitive positioning in a rapidly changing market.
Designed as a unified no-code/low-code environment, the platform empowers business users to innovate without depending heavily on IT teams.
Insurers can adapt quickly to market shifts, launch products faster, and optimise strategies with confidence. The system integrates seamlessly with core platforms and engagement channels, providing embedded compliance, explainability, and data integration capabilities.
The solution is underpinned by Earnix’s Dynamic AI framework, unifying predictive, generative, and agentic AI within governed workflows. This ensures that insurers can act quickly while maintaining security, compliance, and control.
Key enhancements announced include:
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Earnix AI Studio: A no-code/low-code intelligent decisioning solution enabling carriers to create, manage, and deploy agentic AI with embedded governance and reliability testing.
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Elevate Data: A governed data layer for Dynamic AI that integrates with AWS, Snowflake, and Databricks while providing AI-driven ETL to handle proprietary and third-party data at scale.
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Customer Engagement Capabilities: A platform that uses AI to deliver personalised next-best-action recommendations across sales and service channels, improving customer experiences and boosting revenue.
“The insurance industry is evolving at record speed. Changing risks, regulatory pressures, and the demand for more personalised service mean that carriers must anticipate – and enable – what’s next,” Earnix CEO Robin Gilthorpe said. “Our intelligent decisioning platform is purpose-built for this moment. It brings together the power of predictive, generative and agentic AI, underpinned by robust governance, and positions clients to deliver exceptional value in every market they serve.”
“The promise of AI in insurance comes with challenges – governance, compliance, and trust are non-negotiable in our industry,” Earnix chief product officer Be’eri Mart said. “Our AI capabilities empower carriers to operationalise agentic AI seamlessly within decisioning workflows, while embedding the insurance-specific guardrails needed to ensure reliability. This combination unlocks the ability to scale innovation responsibly, transforming underwriting, pricing, and beyond into transparent, agile, and future-ready operations.”
“Insurers today face mounting pressure to modernise their operations while harnessing the full power of their data and analytics investments. Solutions like Earnix’s can help insurers embed advanced AI and automation directly into core processes – enabling organisations to accelerate innovation, improve risk assessment, and respond to changing market demands with far greater agility,” Celent principal analyst Keith Raymond explained. “These advancements not only drive operational efficiency but also lay the foundation for more personalised and responsive customer experiences across the value chain.”
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