The UK annuities market is entering a new era. Providers are navigating a landscape of increasing product complexity, volatile economic conditions, stricter regulatory oversight, and heightened capital and liquidity pressures. Traditional pricing workflows, built on spreadsheets, legacy systems, and fragmented models, are struggling to keep pace. Delays, errors, and manual reconciliation are holding back innovation, while operational risk rises.
In this environment, modernisation is no longer optional. Providers need tools that deliver speed, accuracy, and control without compromising governance or regulatory compliance. This is where Earnix is stepping in to transform annuity pricing.
Inside the technology
Earnix has introduced Price-It for Annuities™, a unified platform designed to modernise pricing operations for UK insurers. The technology brings together lifetime cash-flow projections, analytical pricing tools, scenario analysis, optimisation, and governed deployment into a single integrated solution.
By unifying previously disconnected workflows, Price-It for Annuities™ reduces operational risk, accelerates time to market, and improves decision-making for providers.
For annuity teams, the platform enables faster development cycles, fewer manual errors, and earlier insights into capital and liquidity implications.
Integrated projections and governed workflows allow insurers to move quickly while maintaining full control over pricing accuracy, compliance, and competitiveness.
Reducing friction
At its core, Price-It for Annuities™ represents a step-change in how annuity pricing is executed. Deterministic and stochastic scenarios run instantly, delivering real-time visibility into customer profitability, risk, and sensitivity. Native optimisation lets teams develop pricing strategies that balance competitiveness, capital, and risk, while controlled deployment ensures traceability, auditability, and compliance.
The platform also creates a single source of truth across pricing, actuarial, and IT teams, reducing friction and enabling rapid experimentation with new products.
By consolidating critical pricing functions into an enterprise-grade solution, Earnix empowers insurers to make smarter, faster decisions, respond to market shifts instantly, and maintain long-term competitiveness.
Read the full blog from Earnix here.
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