Insurify has forged a partnership with embedded insurance startup Fletch to introduce pet insurance to its platform.
The announcement comes as part of a reaction to research from the InsurTech which suggests that pet care costs are a leading concern for their clients.
As part of the deal, Insurify users will be granted access to a variety of pet insurance quotes from multiple providers, in a bid to alleviate the burden of veterinary costs.
Snejina Zacharia, CEO and founder of Insurify, said: “At Insurify, we’ve repeatedly heard from our customers that pet care costs are a leading concern.
“According to the American Pet Products Association, approximately 70% of Americans are pet parents, and we want to help alleviate the burden of veterinary costs.
“We are thrilled that we found Fletch early in our exploration of the pet insurance market. Fletch provides a highly configurable platform that resonated with Insurify’s tech-first approach.”
Fletch is an API-first insurance rail enabling unlimited possibilities for clients, as it creates digital ecosystems for insurers.
Sri Oddiraju, CEO of Fletch, commented: “We are excited to partner with Insurify to bolster their virtual insurance agent with a pet insurance offering. Pet insurance is a highly relevant product, and we believe the quickest way to insure Americans’ homes or cars may be through the doggy door.
“Through our open insurance protocol, we are quickly able to set-up new partners enabling valuable time to market benefits for brands, insurers, and everyone involved.”
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