Tractive, a leading provider of GPS and health trackers for pets, has partnered with Lassie, an innovative pet insurance provider known for its comprehensive mobile app.
The collaboration aims to equip pet parents with better tools to monitor their pets’ health, fitness, and wellbeing.
Addressing the growing demand for connected solutions in pet care, Tractive’s proactive health monitoring and Lassie’s preventive insurance combine will combine to provide a holistic approach to keeping pets healthy and active.
Tractive, headquartered in Pasching, Austria, specialises in wearable technology for pets. Its GPS and health trackers offer real-time location tracking, sleep and activity monitoring, and health alerts to detect potential issues early.
Lassie, on the other hand, provides insurance products designed to promote preventive care. Its app features personalised activity goals, health advice, and rewards for proactive pet management.
As part of the partnership, all Lassie customers—existing and new—will receive a complimentary Tractive GPS and health tracker.
These devices, powered by a subscription starting at €5 per month, can be seamlessly connected to the Lassie app.
Users earn points for meeting daily activity goals for their pets, which can be redeemed for discounts on Lassie insurance plans.
Lassie CEO Hedda Båverud Olsson said, “Partnering with Tractive was a natural step for us. Physical activity is a key component of pet health, and we want to equip our customers with the best tools available to ensure their pets stay active and healthy. Combining preventive care with wearable technology is a perfect match for achieving that goal.”
Tractive CEO Michael Hurnaus echoed this sentiment, saying, “We’re proud to partner with Lassie, a company that shares our commitment to pet wellbeing. Our GPS and health trackers, when paired with Lassie’s preventive insurance, offer pet owners a unique approach to keep their pets healthier and more active.”
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