MoneyLion, a digital consumer finance platform, has partnered with TransUnion to increase the personalisation of financial services for consumers.
The partnership is designed to integrate TransUnion’s industry-leading data and credit solutions into MoneyLion’s hosted credit-decisioning platform.
This will allow consumers within the MoneyLion ecosystem to receive highly personalised and relevant financial offers. The collaboration also enables TransUnion to extend the capabilities of the MoneyLion platform to its wide network of partners, offering enhanced credit solutions across various industries.
MoneyLion offers a digital financial ecosystem that empowers consumers to access the financial tools and insights they need.
Its platform provides personalised financial experiences tailored to each user’s financial journey.
On the other hand, TransUnion is a global credit reporting agency that provides comprehensive credit information and solutions to businesses and consumers, enabling informed decision-making.
Financial institutions working with MoneyLion are set to benefit from improved decision-making and segmentation capabilities by leveraging TransUnion’s extensive credit data.
This integration allows these institutions to efficiently attract and engage with consumers, presenting them with the most relevant products based on their financial journey.
The partnership aims to drive operational efficiency and improve overall results for both consumers and financial institutions.
In his statement, Jason Laky, executive vice president of financial services at TransUnion, expressed excitement about the partnership, stating, “We are excited to begin this new partnership with MoneyLion, which not only strengthens our position as a leader in the FinTech sector, but drives efficiency and innovation in the industry as we aim to improve the financial experience for consumers. By integrating our comprehensive credit data with MoneyLion’s innovative digital acquisition platform, we can offer a more robust experience to consumers and our partners alike, ensuring informed decision-making and greater consumer satisfaction.”
Dee Choubey, co-founder and CEO of MoneyLion, also highlighted the significance of this collaboration, saying, “This partnership with TransUnion exemplifies MoneyLion’s commitment to creating a dynamic digital consumer finance ecosystem where consumers can seamlessly access the financial tools and insights they need, while also enabling financial institutions to engage with customers more effectively. By integrating our leading platform with TransUnion’s credit data solutions, we can offer consumers more personalised and relevant financial products that meet their unique needs at every stage of their financial journey.”
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