ManyPets strengthens leadership team with Shane Larkin as CMO

Award-winning pet insurance provider ManyPets, known for its innovative approach to InsurTech, has appointed Shane Larkin as its new chief marketing officer (CMO).

Award-winning pet insurance provider ManyPets, known for its innovative approach to InsurTech, has appointed Shane Larkin as its new chief marketing officer (CMO).

This strategic hire comes as the company shifts its focus toward expanding its UK market share, driven by a transformation led by group CEO Luisa Barile, according to InsurTech Insights.

The company has earned recognition for its competitive products, which address the rising costs of veterinary care and advancements in pet healthcare.

Larkin brings extensive expertise to the role, with over 25 years of experience in financial services marketing, product, and commercial management.

He previously served as marketing & proposition director at Sky, where he led the launch of Sky Protect, an innovative insurance and smart home proposition. Before Sky, he was chief commercial officer at award-winning InsurTech Neos and held senior positions at RSA and Bupa Global.

Larkin expressed his excitement about joining ManyPets, stating, “Pets are such an important part of the family, and it’s clear that insurance can play a crucial role in helping pet parents keep their pets healthy. I’m thrilled to join the ManyPets team at a really exciting time to evolve the brand and attract more customers from across the UK.”

His appointment follows a period of transformation for ManyPets, marked by a renewed focus on UK growth and operational efficiency.

According to the company, advancements in veterinary treatments and a shift in how pet owners approach their pets’ health have increased the demand for comprehensive and innovative pet insurance solutions.

ManyPets CEO Luisa Barile commented, “As the world of caring for your pet evolves, from the latest surgery and preventive medicine to personalised subscriptions and pet-friendly experiences, pet parents want help navigating all the options so their pet can live a healthy and happy life. There is no NHS for pets, so ManyPets aims to be at the centre of enabling innovative care and healthy choices. I’m delighted to have Shane on the team to help us get there.”

The company’s recent strategic shifts have positioned it strongly for further growth, supported by its proven ability to innovate and offer highly competitive products to the UK market.

Copyright © 2025 InsurTech Analyst

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