CLARK, Europe’s leading digital insurance broker, has unveiled its first fully digital underwriting solution in the UK under its brand Polly.
This new offering, the Digital Pathway, went live on February 10th, providing a streamlined and entirely online experience for life insurance applicants, according to FF News.
The launch of the Digital Pathway aims to bridge a crucial gap in the insurance industry by providing a digital-first approach to life insurance.
With a growing number of customers preferring online solutions, particularly younger demographics who often avoid phone calls, CLARK’s Polly brand is meeting the demand for a more accessible and convenient way to purchase life insurance.
Founded in 2015, Polly started as a life insurance brand catering to UK mothers. Over time, it has expanded its offerings to include a broad range of insurance products, such as income protection, critical illness cover, and household insurance.
Polly has helped over 750,000 UK mums secure their families’ financial futures. Its Life and Serious Illness Cover (SIC) products are underwritten and manufactured by iptiQ, a subsidiary of Swiss Re.
The Digital Pathway enables customers to manage their life insurance applications entirely online, without the need for phone calls or in-person interactions. The platform guides users through an intuitive questionnaire, analysing their unique life circumstances, existing insurance coverage, and personal preferences.
It then delivers real-time, tailored insurance recommendations, making the process both efficient and user-friendly. For those who require additional support, CLARK UK’s expert team remains available to provide assistance.
The offering to accommodate customers who may have accessibility challenges, such as hearing impairments, or those who simply prefer to avoid traditional phone interactions. By leveraging cutting-edge technology, the platform ensures that users receive personalised insurance solutions in a secure, seamless, and inclusive manner.
This initiative marks a significant step in CLARK’s broader UK expansion strategy. Since launching in the market, CLARK UK has grown from a team of five to 167 employees, demonstrating its commitment to innovation and customer-centric solutions.
This marks a significant step in redefining digital insurance distribution, ensuring that protection reaches those who need it most, in the way they prefer.” says Richard Kerton, Chief Distribution Officer of CLARK UK.
CLARK has further plans to expand its Digital Pathway beyond Polly. Later this year, the company intends to roll out a similar solution for TOM, its insurance brand specifically designed for dads. This move aligns with CLARK’s long-term vision of transforming the way customers engage with insurance products.
Joshua Sargent, CEO of CLARK UK, emphasised the importance of inclusivity in digital insurance solutions, stating, “This innovation is not only about efficiency—it’s about inclusivity.”
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