Surebird, a Dutch InsurTech startup focused on digital insurance management, has secured €1.165m in fresh funding to further its mission of simplifying how consumers interact with and manage their insurance policies.
The company closed the seed round with investment from Quantum Leap Capital, Dutch Operator Fund, and Bright Business, according to FF News.
Additionally, Coen de Ruiter, the former CEO of comparison platform Independer, has joined Surebird as chairman of its advisory board.
Surebird offers a digital insurance wallet where users can store and monitor all their policies in one place.
The platform automatically identifies when coverage no longer matches a user’s personal situation and offers smart, unbiased recommendations to reduce costs or improve protection. Unlike traditional comparison sites that focus on single transactions, Surebird takes a continuous and proactive approach.
With this latest funding, Surebird plans to accelerate the development of its platform. Upcoming features include expanded health and pet insurance options, a streamlined user interface, faster claims handling, and enhanced personalised advice. The improvements are part of Surebird’s broader strategy to become the leading provider of independent digital insurance guidance.
The company notes that many people forget to review their policies regularly, often leading to overpayment or outdated coverage. According to the Dutch Authority for the Financial Markets (AFM), loyal customers tend to pay more than new ones for similar insurance. Rising premiums—car insurance up 10.7% and home insurance by 15%—further highlight the importance of active policy management.
Surebird was part of the 2022 EIT Digital Open Innovation Factory programme. The company had previously received investment from EIT Digital, Europe’s largest digital innovation ecosystem, as well as a group of angel investors.
Dutch Operator Fund angel investor Jeroen Bertrams said, “We’re very excited about the investment in Surebird. Surebird’s insurtech platform clearly solves a consumer problem by simplifying and optimizing insurance management. Their scalable model and strong team align perfectly with our investment strategy. We look forward to supporting their continued growth and success in the Dutch market.”
Bart van Went, co-founder at Bright Business, added, “The insurance market is in dire need of innovation. Surebird offers a scalable, digital model that truly helps consumers gain control over their insurance. No more forgotten policies in a drawer, just a platform that thinks along and looks ahead. This perfectly fits our vision of customer-driven innovation.”
Mike de Boer, co-founder at Quantum Leap Capital, stated, “We see tremendous potential in Surebird. The platform combines innovative technology with a practical solution for consumers. The team’s vision and the way they empower consumers to regain control over their insurance is impressive. That’s why we’re proud to support Surebird not just financially, but also with our expertise and network during this critical growth phase.”
Surebird chairman of the advisory board Coen de Ruiter said, “I strongly believe in Surebird’s mission to make the insurance market more transparent and consumer-friendly. As former CEO of Independer, I’ve seen how essential it is to empower consumers with the right tools and information. Surebird takes this a step further by continuously optimizing and aligning with the user’s life stage. I look forward to contributing as chairman of the advisory board and helping Surebird realize its ambitious goals and become a dominant player in digital insurance advice.”
Surebird founder Taco van Wachem said, “Many people don’t look at their insurance for years, even though their lives change in the meantime. That passivity costs them money and security. With Surebird, we want to make insurance understandable again and give people back control—without the hassle. This investment enables us to accelerate the development of a platform that doesn’t just compare, but truly evolves with your life. Whether you move in together, have a child, or switch jobs—Surebird ensures your insurance stays up to date automatically, without you having to chase it.”
The latest round builds on earlier investments from EIT Digital and loyal angel backers who supported the firm during its formative stages.
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