Afori, a new AI platform built specifically for insurance brokers, has emerged from stealth with the announcement of a €4m pre-seed funding round.
The funding was led by General Catalyst, with participation from Yellow and Booom, according to a report from tech.eu.
Individual investors included industry figures such as Christopher Lohmann, founder of Mulberry Ventures and former CEO of HDI and Gothaer, along with Chris Leifeld, founder of Thinksurance, and Garrett Koehn, CIO of CRC.
The round also attracted backing from AI leaders Mustafa Suleyman, CEO of Microsoft AI, Alex Rinke, co-founder and co-CEO of Celonis, and Mehdi Ghissassi, formerly of Google DeepMind.
Based in Germany, Afori specialises in applying agentic AI to automate the workflows of insurance brokers. Its flagship product integrates directly into brokers’ inboxes, transforming emails and documents into structured cases and tasks.
The system then delegates work to insurance-specific AI agents, designed to mirror industry terminology and workflows. This allows brokers to save time on repetitive administrative tasks and dedicate more attention to client relationships and advisory work.
The company plans to use the new capital to accelerate product development, expand integrations, and drive market adoption in Germany.
Afori CEO Fabian Wesemann said, “By combining Agentic AI with deep industry expertise, we’re creating a product that integrates seamlessly into brokers’ daily workflows and delivers real, tangible value from the very first day.”
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