Tunisian FinTech startup PAYDAY, a digital platform connecting insurers, banks, and employers, has secured $3m in its first pre-seed funding round, led by UGFS North Africa and supported by TALYS Group and BioProtection SA.
The new funding will be used to scale the platform across North Africa and to evolve PAYDAY into a regional aggregator for financial wellness and inclusive protection, integrating banks, microfinance institutions, and insurers on a single digital platform, according to Daba Finance.
PAYDAY’s platform offers a unique blend of financial services and insurance, connecting multiple stakeholders to address the financial needs of lower- and middle-income workers.
By combining salary-linked advances with micro-Takaful insurance, the platform seeks to provide employees with greater financial stability while helping employers manage workforce risk.
Since its launch in 2024, the startup has already processed more than 10,000 transactions, totalling over 8.2m Tunisian dinars. Early traction has demonstrated the demand for accessible salary-linked liquidity and embedded insurance for lower-income workers in emerging markets.
UGFS North Africa adds financial governance expertise, while TALYS Group and BioProtection SA provide operational support and distribution channels. The startup’s vision is to position itself as a leading financial inclusion aggregator in the region.
The pre-seed round is the first external investment for PAYDAY since its founding in 2024.
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