Aviva has formally entered a new phase of its high-net-worth strategy with the launch of Aviva Private Clients within the Lloyd’s of London insurance market.
The move represents a significant expansion of the insurer’s global capabilities, allowing it to provide specialist cover for affluent individuals with complex property and asset portfolios, according to InsurTech Insights.
By operating through Lloyd’s, Aviva can now underwrite risks across multiple jurisdictions while offering a broader range of currencies and bespoke policy structures.
Through Aviva Private Clients, the insurer is able to write policies in countries such as Switzerland and Monaco, alongside other international locations. Coverage can be issued in several major currencies, including GBP, EUR, USD and CHF, reflecting the financial realities of globally mobile clients. Minimum premiums for the new offering start at £25,000, underlining its focus on the high net worth segment rather than mass-market insurance.
The launch also deepens Aviva’s relationship with the Lloyd’s ecosystem. By using the Lloyd’s platform, Aviva Private Clients can deliver an expanded suite of home and overseas property solutions that are distributed exclusively through Lloyd’s brokers. This broker-led approach is designed to ensure specialist advice and tailored coverage, which are critical requirements for clients with high-value homes, collections and international assets.
Rollout of the new business began on a phased basis from 1 January 2026. This gradual introduction supports Aviva’s longer-term ambition to operate with a dual-stamp capability, spanning both its UK insurance operations and the Lloyd’s market. Dual-stamp insurers are able to offer greater flexibility in how and where risks are written, which is increasingly important as client needs become more international and complex.
Commenting on the launch, Aviva GCS chief underwriting officer and active underwriter for Syndicate 1492 Antony Dodson said, “We are delighted to unlock further benefits of our Lloyd’s platform across Aviva, this time within the high-net-worth space. By combining our in-house capabilities with the strength of the Lloyd’s franchise, we are enhancing the Aviva Private Clients proposition for our clients and broking partners – in line with our long-term strategy of building a leading dual-stamp insurer.”
Strategically, the expansion strengthens Aviva’s footprint in the competitive high-net-worth insurance market. Brokers gain access to a more internationally capable product suite, while clients benefit from flexible underwriting that can accommodate cross-border risks and assets held in multiple currencies.
The Lloyd’s platform is particularly well-suited to these requirements, given its long-standing reputation for handling complex and specialist risks.
