Simply Business, a digital insurance marketplace, has launched a business insurance app on ChatGPT in the US, alongside a separate rollout in the UK.
The application connects ChatGPT to Simply Business’ indicative pricing tool, allowing small business owners to receive a price estimate by providing three pieces of information: business type, estimated annual revenue and ZIP code.
Users are then directed to the company’s website to complete the full quote process and purchase a policy.
The company said the launch forms part of its wider strategy to use AI to simplify how small businesses research and buy insurance.
The app is available through ChatGPT’s App Directory and may be suggested to users searching for information on business risk and insurance.
David Summers, Group CEO at Simply Business, said, “In 2005, we set out to change the way small businesses purchase insurance. More than two decades later, we have over 1 million customers worldwide and we are continuing to evolve our capabilities to simplify the way they research and buy insurance.
“Launching this insurance app in the U.S. and the UK for small businesses in ChatGPT is our latest step in meeting our customers where they are and making the insurance-buying process an easier, better and fairer experience for them.”
The launch follows the introduction of a hyper-personalised AI-powered advisor in the US in October 2025, aimed at improving the speed and clarity of the insurance buying process.
Dana Edwards, Group CTO at Simply Business, said, “Small business owners are already using platforms like ChatGPT to research, plan and make decisions. By safely bringing insurance pricing into that environment, we’re removing one more barrier between them and the coverage they need.
“We designed the app with the safeguards that customers have come to expect – this kind of rapid, responsible innovation is precisely what our global technology platform is built for.”
The move reflects growing interest in embedding insurance services directly into digital platforms where customers are already making decisions.
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