Global law firm Norton Rose Fulbright has launched the ninth edition of its Insurathon competition, offering InsurTech startups and scale-ups the chance to secure £50k in combined legal support and potential investment.
The initiative is structured as both a competition and an accelerator-style support programme, with finalists receiving £25k in legal and regulatory advisory services alongside the possibility of a £25k equity investment.
Beyond the prize, all applicants are offered access to expert legal clinics covering corporate structuring, regulatory issues, intellectual property, data privacy and financial services regulation.
Unlike traditional pitch competitions, Insurathon places significant emphasis on legal and regulatory readiness, reflecting the complexity of scaling InsurTech solutions in heavily regulated markets. The programme is designed to help early-stage companies navigate compliance barriers that often slow down commercialisation in the insurance sector.
Eligible startups span a wide range of InsurTech categories, including AI-enabled underwriting tools, claims automation platforms, IoT-driven risk solutions, smart contract applications, and data and analytics systems.
The competition also welcomes firms developing alternative insurance distribution models, secondary trading platforms and infrastructure tools for the (re)insurance market.
The 2026 edition will take place on 1 July 2026 at Norton Rose Fulbright’s London office, bringing together founders, investors and legal experts for a day focused on showcasing emerging insurance technologies.
The firm has positioned Insurathon as a long-running innovation platform rather than a one-off event, having supported InsurTech businesses with more than £325k in advisory and investment-related assistance since its inception in 2017.
Past winners include firms such as OpenCover, InsurX, ARMD and Concirrus, many of which have gone on to scale within the wider InsurTech ecosystem.
“Each year, we see increasingly sophisticated propositions that are tackling real challenges across the insurance value chain, and this competition allows us to combine our legal, regulatory and commercial expertise to help founders accelerate their growth.” Norton Rose Fulbright head of London corporate insurance team Nicholas Berry said.
The programme also highlights the increasing convergence between legal services and InsurTech innovation, with law firms playing a more active role in supporting early-stage ventures navigating regulatory complexity in digital insurance markets.
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