Global professional services firm Aon is launching a new digital trading platform designed to modernise how brokers place Follow Line business in the London Market.
The platform, called Aon Digital Placement Exchange (Aon DPX), will use structured data and algorithmic trading technology to connect brokers and insurers more efficiently during the placement process.
Aon plans to launch the platform for US property risks in the second half of 2026, with more than a dozen insurers expected to participate from launch.
The broker said Aon DPX will allow insurers to digitally define and deploy underwriting appetite, giving brokers quicker access to Follow Line capacity once lead terms have been agreed.
Follow Line placements have traditionally relied on manual and repetitive underwriting and distribution processes. Aon believes digitising those workflows can reduce friction across the placement lifecycle while improving execution speed and consistency for brokers and clients.
The platform has been built around configurable underwriting logic developed by Aon, allowing carriers to maintain control over how their risk appetite is expressed digitally. Aon said insurers using the platform will retain ownership of their underwriting strategy and appetite settings.
Aon DPX will also integrate with Aon Broker Copilot, the company’s broader placement and analytics platform, embedding digital trading directly into broker workflows.
The launch forms part of Aon’s wider investment in data, analytics and AI-enabled insurance technology. The company has committed around $1bn towards digital tools including Risk Analyzers, Diagnostic tools, Broker Copilot and Claims Copilot as part of its long-term strategy to modernise risk placement and claims management.
Aon CEO of Risk Capital Joe Peiser said, “The way Follow Line business has been placed has not kept pace with the scale and complexity of today’s risks.
“Aon DPX introduces a more efficient and data-driven approach to connecting risk and capital aimed at giving clients greater clarity, choice and control.”
Aon Global Lead of Broker Copilot and Aon DPX Clyde Bernstein said, “Aon DPX offers a progressive way for insurers to retain control of their view of risk and underwriting strategy while delivering a fast and sustainable model for the deployment of capital.”
The platform will initially focus on US property risks before expanding into additional classes over time.
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