Cowbell, a provider of adaptive cyber and specialty insurance solutions for small and mid-market organisations, has named a new chief financial officer as it enters the next phase of its global growth strategy.
The firm has appointed John Botros as CFO as the InsurTech sharpens its focus on operational profitability, sustained scale and international expansion.
The move comes as Cowbell advances its organisational evolution following a period of strong market momentum, including its recent expansion into Australia.
The company said the appointment underlines its ambition to scale responsibly while broadening both its geographic reach and product offering.
Cowbell’s latest growth cycle marks its transition from an adaptive cyber insurance specialist into a broader digital protection partner.
Alongside cyber insurance, the company is expanding its presence across professional and management liability lines, responding to rising demand from small and mid-sized enterprises for integrated, technology-driven risk protection. Financial details of the strategy were not disclosed.
Botros brings more than a decade of financial leadership experience across high-growth technology and cyber-risk organisations. He most recently served as CFO at Resilience, where he led investor relations, strategic initiatives, financial planning, revenue operations and board engagement for the cyber-risk solutions provider.
He was named among the Top 25 CFOs in San Francisco by Finance & Investing in 2023 and has also been recognised by Marquis Who’s Who for his leadership in financial strategy and technology.
At Cowbell, Botros will oversee global finance operations as the company executes its next phase of growth, with a mandate spanning profitability, international expansion and long-term financial discipline.
The appointment aligns with Cowbell’s focus on five strategic growth drivers: international cyber expansion, financial lines, resiliency services, mid-market growth and franchise subscriptions. Together, these initiatives are designed to strengthen Cowbell’s position as a global digital insurance partner while improving operating efficiency.
Cowbell founder and CEO Jack Kudale said, “As we enter this new cycle, parlaying our success in new products, new services, and new markets over the past 18 months, we are poised to scale responsibly and profitably. Cowbell has built a solid foundation of technology, talent, and trust. Now, we’re focusing on translating that strength into sustained growth, global expansion, and operating profitability while continuing to deliver protection that creates confidence, not complexity.”
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