Liberty Mutual has partnered with life insurance technology company Ethos to expand its direct-to-consumer life insurance offering in the US.
The collaboration will see Liberty Mutual use Ethos’ underwriting engine and digital platform to deliver a fully online, end-to-end life insurance experience under its own brand.
Customers will be able to qualify for and purchase coverage instantly, without a medical exam, by answering a small number of health-related questions.
The offering will be available عبر Liberty Mutual’s website and distribution partners, forming part of a broader effort to make life insurance more accessible and easier to purchase.
Daniel Bernstein, Senior Vice President and General Manager of Strategic Partnerships, US Retail Markets at Liberty Mutual, said, “This partnership advances our mission to help people protect what they’ve built and prepare for the unexpected. By combining trusted protection with a digital-first experience, we’re delivering greater value through easier access and a modern customer experience.
“Ethos has built the kind of platform that lets us deliver on that — instant decisions, no unnecessary friction, and coverage options that fit people’s lives.”
Chris Fioriotto, Senior Vice President of Insurance at Ethos, said, “Liberty Mutual is one of the most recognized and trusted insurance brands in the country, and we couldn’t be more proud to power their life insurance experience.
“This collaboration is a testament to what happens when a world-class brand and world-class technology come together with a shared belief that protecting your family should be simple, fast, and certain. We built Ethos to make that possible, and Liberty Mutual’s commitment to their customers makes them perfectly suited to bring that vision to even more families.”
The partnership reflects a broader trend of insurers adopting embedded digital platforms and automated underwriting to streamline the buying journey and reach more customers.
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