Allianz UK and LV= have agreed a new multi-year partnership to continue distributing home, motor and pet insurance under the LV= brand.
The agreement supports Allianz’s strategy to grow its presence in the UK retail insurance market through a multi-partner distribution model.
LV=, a mutual insurer focused on investment, protection and retirement, will continue to provide its established brand, while Allianz delivers the underlying general insurance products and services.
The partnership builds on Allianz’s acquisition of LV=’s general insurance business in 2019 and ensures the LV= brand remains active in the UK personal lines market.
Ulf Lange, Managing Director for Personal Lines at Allianz UK, said, “We are delighted to have agreed this new partnership, which will enable us to continue to offer customers home, motor and pet insurance using the popular LV= brand.
“This partnership strengthens the relationship between two trusted organisations who look after millions of customers across the UK and who share a passion for excellent customer service. Allianz has made great strides in the UK retail market over the past year, and this agreement highlights the strength of Allianz UK and the high-quality insurance and claims services that we provide. We will continue to offer customers innovative and flexible insurance products and services that meet their changing needs.”
David Hynam, Chief Executive at LV=, said, “As one of the leading mutual insurers in the UK, the extension of our successful long standing relationship with Allianz is a positive outcome for both businesses and for LV= members. This new agreement ensures the LV= brand continues to have a strong presence in the UK personal lines market.
“The LV= brand remains highly trusted and recognised, and is consistently ranked amongst the most recommended by customers. This partnership reflects our shared values of putting service excellence at the heart of our much loved brand.”
The renewal highlights the continued importance of brand-led distribution partnerships in the UK insurance market, as insurers look to scale reach while maintaining customer trust.
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