LendingTree, the US online financial services marketplace, is expanding its insurance offering alongside wider financial services growth, launching six new product categories through strategic partnerships across insurance, lending and financial advice.
The expansion introduces Business Insurance, Pet Insurance and RV Insurance alongside Student Loans, Student Loan Refinancing and Financial Advising, giving consumers more options to compare products and connect with providers through a single platform.
Within insurance, LendingTree has partnered with Tivly for business insurance, MoneyGroup for pet insurance and Roamly for RV insurance. The move strengthens the marketplace’s insurance proposition while extending its reach across additional consumer and commercial insurance needs.
The new additions expand LendingTree’s marketplace beyond its existing offering, bringing together insurance products, education finance and financial guidance in one platform. The company said the broader product range is designed to help consumers access financial services across different stages of their lives.
Listed on Nasdaq under the ticker TREE, LendingTree operates one of the largest online financial marketplaces in the US. Through a network of more than 430 financial partners, the company provides consumers with access to loans, credit cards, insurance and other financial products.
LendingTree CEO Scott Peyree said, “These new offerings reflect how we’re continuing to transform LendingTree into the most comprehensive financial marketplace for consumers. By expanding into these new categories, we’re making LendingTree a more complete destination where consumers can confidently compare trusted options and make smarter financial decisions across more of life’s biggest moments.”
LendingTree senior vice president, head of strategy and analytics Sarah Bacha added, “Consumers’ financial needs evolve throughout every stage of life. By adding these new offerings, we’re able to help more people find the products they’re looking for, all through the trusted shopping experience they expect from LendingTree.”
The new products are made possible through partnerships with industry-leading providers. Tivly will support LendingTree’s Business Insurance offering, while MoneyGroup and Roamly will provide the platform’s Pet Insurance and RV Insurance products respectively. CollegeAve will power Student Loans, SoFi will support Student Loan Refinancing, and Advisor.com will enable the new Financial Advising service.
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