Breathe Life scores CAD $4.5m in Seed round

Breathe Life, a company offering consumer-centric insurance solutions, has scored CAD $4.5m ($3.4m) in its Seed round.

The capital injection was led by insurance and financial services focused investor Diagram Ventures. Other commitments came from Canadian venture firm Real Ventures.

Breathe Life aims to help life and health carriers, distribution organisations, and advisors to find and convert new customers with digital solutions. The InsurTech helps companies to offer a customer-centric insurance experience through its tools and analytics.

Through its digital life insurance solution, the platform lets consumers to buy products from their own home, while financial advisors are able to reach out and engage with new audiences in an easier fashion.

Carriers and MGAs can utilise Breathe Life to digitise their life insurance processes, marketing insights and broker sales. Analytical insights are also available, providing reports, statistics and dashboards to help them better understand their sales, product strengths and new product opportunities.

The advisor module lets financial advisors with are offering a digital insurance application service to complete these digitally and monitor them throughout their lifecycle. A self-service is also available and lets consumers to complete the application processes by themselves.

Breathe Life co-founder and CEO Ian Jeffrey said, “The life insurance industry faces distribution challenges as more consumers expect a fast and seamless digital buying experience.

“At the same time, the opportunity for providers to target and engage with consumers on their own terms has never been greater. Breathe Life helps distributors tap into vast and underserved markets with digital solutions that make it more efficient and cost-effective both to find and acquire new customers and nurture existing ones.”

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